BY ANNA SCHENA WALSH

Product Marketing for B2B & SaaS

Everyone wants to position their company as a market leader, but very few B2B & SaaS companies know how to get their company’s strategic story right. Even fewer know how to connect it to their product positioning and a sustainable growth strategy.

I can help you do just that.

90 Days to PMM x Growth Program

  • 3 month program to jump start your path to growth

  • Custom program that will evaluate, change, and refine your brand story, product positioning, and growth strategy

  • Includes a demand creation playbook, including content strategy and website content

  • Option for team training and playbook transition or continued retainer

Here’s how I can help you.

Fractional Product Marketing Leadership

  • Ongoing engagement as a fractional head of marketing & growth

  • Strategic advisor to your marketing and executive team

  • Includes GTM investment and prioritization, team structure and management, and oversight of all things marketing & growth

  • Continual iteration of all marketing initiatives to drive maximum ROI

Coaching & Mentorship for Ambitious PMMs

  • Coaching for aspiring or first-time product marketing managers

  • Includes 2x calls a month, unlimited email support, and access to my tools & frameworks

  • Get personalized support refining your product marketing and growth strategy, communicating with your leadership, and advocating for both yourself and your team

What others are saying

  • "I have had the pleasure of working with Anna twice now and both were great experiences. First - 10 years ago, when she was working at a marketing/PR company, then more recently at her own Company (ASW). Anna is a true pro. She is very bright and has a ton of knowledge and diverse experience. Moreover, as a Founder, I appreciated her direct approach. She asks the hard questions that need to be answered in order to make progress. Anna brings a positive, constructive spirit to every meeting. She is clearly passionate about marketing/branding and does exceptional work. She also has a very strong work ethic, making her feel more like a member of the team than a consultant. I highly recommend working with Anna if you get the chance to do so."

    PATRICK ERNST, CEO & CO FOUNDER AT BYRST

  • "Sales Assembly worked with Anna in summer / fall of 2023 to help us overhaul 3 things: 1) brand positioning and messaging 2) website and conversions 3) growth strategy Anna was great to work with and we got a fantastic ROI. Above all else, 2 things stand out about our partnership: 1) Anna walks the walk. Unlike so many marketing “consultants” she actually knows what she’s talking about because she has the tactical and operational experience. This led to her being able to dissect, recommend, and implement strategy quite quickly. 2) she really really cares about her clients. She took our engagement super personal as if it were her own company. You could tell she really cares about the result…not just getting to her agreed deliverable. Extra calls, quick turnarounds, additional resources and ideas we had not even discussed, etc Would hire her again in a heartbeat!"

    JEFF ROSSET, CEO AT SALES ASSEMBLY

  • “We engaged ASW Marketing and Anna Schena Walsh for an overhaul of our enterprise pitch. The entire process went very smoothly, and the sales team was impressed in their interviews with Anna. She dug deep to truly understand feedback from the field, what was happening in the market, and how we could differentiate ourselves. As a result, the final product has been well-received by our sales team and the prospects they are pitching. We plan to use Anna again the next time we need fresh perspective or extra help for a new product launch.”

    CHRISTINE SCHAEFER, CMO AT CRASHPLAN

  • “I have a small, trusted circle of marketers, and the top of that list is Anna. Over the past several years, I’ve had the pleasure of working closely with her, and there is no brighter mind regarding marketing strategy, category & product positioning, and driving innovative growth initiatives.”

    CASSIDY SHIELD, CHIEF MARKETING OFFICER AT RAPIDSOS

  • “Anna is one of the strongest marketers I have ever worked with - a knowledgeable and empathetic leader who is able to push problems forward effectively...but also incredibly efficiently. I honestly don't think I've ever worked with someone who can accomplish as much as she does in a period of time. During our time working together, Anna led our company's brand and growth strategies, while also running all product marketing efforts. She is able to find the leverage points - be it with people or in the actual work - and focus on what matters, always in support of driving value. She's direct (she tells it like it is), a logical thinker, and someone who cares deeply about those she works with. The best part? She's genuinely a joy to be around. I learned from her every single day and am jealous of those who get to work with her in the future.”

    KATIE HUGHES, SENIOR DIRECTOR OF PRODUCT MANAGEMENT AT SALESFORCE

  • “Any company would greatly benefit from working with Anna to grow their brand, their team, their processes and their business results.”

    JIM LECINSKI, ASSOCIATE PROFESSOR OF MARKETING AT NORTHWESTERN UNIVERSITY, CO-AUTHOR OF THE AI MARKETING CANVAS, AND FORMER VP OF US SALES & SERVICE AT GOOGLE

  • “Anna is simply put, the best-of-the-best (no marketing fluff and jargons with her). Anna's approach to marketing strategy, product messaging and positioning, and growth strategy applies a tangible, measurable, and actionable strategy for any organization. Every time I've started in a new role across organizations - big and small - Anna has been an incredible mentor to think through the tactical frameworks to apply; breaking down big, hairy problems, to isolated metrics to easily test and iterate.”

    JUHAN SONG, PRODUCT MARKETING LEAD AT ZIP

  • “Anna is the best marketing leader I have ever worked with. She has the rare ability to run growth marketing through a product lens with clarity and creativity. She will grow your business and you'll never want her to leave.”

    ANDREA WATTS, CATEGORY MARKETING DIRECTOR AT RAPIDSOS

  • “I would work with Anna in a heartbeat. She is one of the few Marketers who truly understands and values the type of collaboration so necessary to make magic with a Product team. On top of that, Anna is a BADASS. Because of her intellect and hustle, her experiences far exceed her years. She's a clear communicator and an extremely talented marketer. She does not bullshit anyone: not her co-workers and not her customers. She will help you identify the true value of your product/company and communicate it in a way that resonates with your customers. And you will learn from her in the process. Anna will raise the bar of every team that she works with.”

    EMMY YARDLEY, FORMER CPO AT CHOWNOW AND HEAD OF PRODUCT & CUSTOMER SUCCESS AT CASTIRON

  • “Anna is an amazing, insanely smart, one-of-a-kind marketing strategist and leader. Any company would be lucky to work with her.”

    MARY GRACE GLASCOTT, PRODUCT STRATEGY AT GOOGLE

  • From Narrative Science to Salesforce, working on Anna’s team remains one of the most formative experiences of my career. Anna is an absolute force. Her track record and raw talent are undeniable. I’ve always admired her ability to balance both the art and science of disciplines like category design, product marketing, growth strategy, and leadership. Her strong sense of self, intuition, and ability to read a room allows her to build strong rapport and influence with customers and executive leadership alike. I’ve seen this first-hand. Anna’s mentorship and support have extended far beyond our time working together which speaks volumes to how well she takes care of her teammates. I feel SO lucky to have her in my corner. If you get a chance to work with, jam with, or hang out with Anna — jump at the chance. You won’t regret it.

    KATI BUCHHEIT, STRATEGIST AT PUNCH

My story

I’m a B2B marketing leader with 10 years of experience in the tech and SaaS space in industries like cybersecurity, artificial intelligence, and ecommerce.

I led product marketing, growth marketing, and was the Head of Marketing at AI company Narrative Science for 5 years, through their acquisition by Salesforce in 2022. After that, I led marketing & growth for ecommerce tech company Castiron.

I have built software categories, GTM strategy, and created growth engines from scratch, and have the unique skill of blending the fundamentals of product & growth marketing into one.

Currently, I help B2B companies like yours build and integrate their company story, product positioning, and growth strategy to drive massive business growth. Outside of work, I live in South Florida with my husband and love to paint and cook.

Let’s talk about how we can work together to help your company grow.

As seen in…

  • Coauthored a 100-page book on how to be a better storyteller. Read it here.

  • Talk and blog on how to take your product marketing team to the next level through storytelling. Watch and read it here.

  • Podcast on how to develop the mindset of internal storytelling, what it means to tell a story in a cross-departmental way, and how product marketing can break through the noise with better stories. Listen here.

Let's create together

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Let's create together ✴︎